The Ferrero family has been farming the hills of Pino d'Asti for four generations. The shift toward organic viticulture began in 1986, when Luca's great-uncle Giorgio started implementing certified organic methods on the family farm — an unusually forward-thinking decision for the era. When Luca Ferrero took ownership in 2014, he inherited both the land and that ethos, then pushed it further with more precise methodologies across the vineyard and cellar.

The grape at the center of everything is Freisa — a historic, deeply local Piedmontese variety that Luca's ancestors recognized early as the perfect expression of this particular hillside. Luca describes Freisa as "a sixteen-year-old rebel, with creativity and the desire to discover the world." It's rustic, a little rough, and completely unlike the polished international varieties that dominate most wine shelves. That's exactly the point.

Ca' Del Prete is certified organic and built on a philosophy of minimal intervention. No chemical adjuvants, no technology shortcuts, only small necessary additions of preservatives at bottling when absolutely required. Luca describes his wines as "artisanal wines from organically grown grapes" — a philosophy that runs from how the vines are tended to how the wine is bottled.

Freisa thrives on the sun-drenched hills of Pino d'Asti, producing wines with genuine character — tannic, aromatic, food-driven, and unmistakably Piedmontese. Luca's conviction is that Freisa is the purest vehicle for expressing the authentic terroir of this specific micro-territory, and every decision in the cellar serves that goal.

Luca Ferrero is the fourth-generation winemaker and sole proprietor of Ca' Del Prete, carrying forward a family tradition that began decades before he was born and making it entirely his own since 2014.