Lula Cellars is tucked into the "Deep End" of the Anderson Valley in Philo — the cooler, foggier stretch of this remote Mendocino County appellation that produces some of California's most compelling Pinot Noir. The winery sits on a 22-acre property along Highway 128, just north of Handley Cellars, surrounded by the rolling hills and redwood-filtered light that make this place unlike anywhere else in California wine country.

Lula was founded in 2010 by Jeff Hansen, and Ken Avery — a CPA and forensic accountant who spent 35 years providing professional services to wineries, and who first fell in love with wine while putting himself through UC Berkeley working at Domaine Chandon — joined forces that same year. Since 2012, Ken has led operations and remains a constant presence in the tasting room and on the estate. The winery produces estate and single-vineyard Pinot Noirs alongside Gewürztraminer and other varietals that reflect the Anderson Valley's distinct cool-climate character.

The Anderson Valley's Deep End is defined by its maritime influence — cool temperatures, coastal fog rolling in from the Pacific, and a long, slow growing season that gives Pinot Noir time to develop complexity without losing freshness. Lula's estate vineyard and sourcing from neighboring sites like the renowned Ferrington Vineyard capture that character directly.

Winemaker Matt Parish, a New Zealand native who has called Northern California home for over 15 years, joined Lula in 2017 with more than 30 vintages of experience and hundreds of 90+ rated wines across various brands and styles. His focus is Pinot Noir that is approachable without being simple — wines with genuine personality, regional specificity, and the kind of drinkability that brings people back. Vineyard Manager Norman Kobler, whose parents founded Lazy Creek Vineyard in the Anderson Valley and who has farmed this region for over 47 years, oversees the estate and Ferrington Vineyard blocks.

Ken Avery serves as proprietor, leading operations and working closely with the winemaking team on each vintage. Joni Avery manages the wine club. General Manager Chris Lanier — a UCLA economics graduate with 25 years in software before pivoting to wine — runs day-to-day operations and serves as Vice President of the Anderson Valley Winegrowers Association board. Matt Parish leads winemaking. Norman Kobler manages the vineyards — one of the Anderson Valley's most respected farming voices, awarded Vineyard Manager of the Year by the North Bay Business Journal in 2017.