The hamlet of Rivetti sits quietly in the hills above Neive, a small cluster of farmhouses that has belonged to the Rivetti family since the 1800s. For most of that time, the land was farmed for everything — not just wine. It wasn't until the late 1960s that Bruno Rivetti and his father Beppe made a pivotal decision: to stop selling their grapes to cooperatives and start bottling under their own name.
That decision has shaped everything since. Today, Bruno tends the estate alongside his children Beatrice and Marco — the fourth generation to work this land. Their 15 hectares of vineyards are spread across Neive, Barbaresco, Mango, and Neviglie, all farmed organically. Production stays under 50,000 bottles a year — not by accident, but by choice.